MARKETING DISASTERS 101

Has anyone seen this commercial? What the hell is this about??? Do you see this joker breath on his phone? I swear he inserts his tongue in the earphone jack! I mean the dude is making out and getting turned on by his mobile unit here! Does this make anyone want to get this service/product? Someone please explain what marketers were thinking with this one! I get a serious case of the heebie jeebies every time I watch this. And since when is 10 cents a minute a good deal??? If you watch a 30 minute program on that phone its gonna cost you like... $2.73 or something.